In this interview, Jaana Brett is showing us her favourite tips and tricks for creating your own handlettered logo.

Check out the video and learn the different steps in branding with a logo.

IN THIS EPISODE YOU’LL LEARN:

• What goes into your brand
• The three types of logos
• The anatomy of a good logo
• Key considerations for your brand toolkit
• Jaana’s favourite software to use

KEY TAKEAWAYS FROM THIS LESSON:

1. Branding isn’t just your logo; it’s EVERYTHING from the way you talk with people, to your packaging, to your social media.
2. Start where you are, with what you have.
3. There are three types of logos: graphic logos, wordmarks, and lettermark logos. It’s important to have options across all of your logos in order to create brand consistency across collaterals.
4. Keeping it clean and simple is best; try having at least one neutral colour variation of your logo.
5. Have some go-to sub-fonts in your branding tool kit.

TOOLS USED IN THIS VIDEO:

• Adobe Capture
• Adobe Draw

RESOURCES WE MENTIONED:

• Liked the lesson? Visit Jaana’s website!

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