A comprehensive course for new calligraphers + letterers ready to turn their passion into profit.


A comprehensive course for new calligraphers + letterers ready to turn their passion into profit.

panic-free pricing

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... and so have all artists when it comes to finally putting a price tag on your skills.

It's uncomfortable, nerve-wracking, scary, and  weirdly vulnerable.

But it's also SO EXCITING!

We created this course to help you skip past the awkward mistake-making phase, and jump right to the part where you're confidently attracting clients and selling your services with ease.

We've experienced all the same feelings.

guess what?

introducing...

Panic-Free Pricing is an online course and one-stop resource to help you confidently price and sell your work.

With the 100+ page guide, 2+ hours of video,  and easy-to-reference price charts, you will learn everything you need to know to charge what your lettering & calligraphy skills are worth.

Panic-Free Pricing

"I stress over charging my worth: this is the way I eliminate all of that! It pays for itself in the additional money you make just by following the guidance. 10/10 would recommend."

— winnie

“Panic-Free Pricing is an absolute lifesaver! ”

"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."

- Samantha

“This program has gotten me my dream clients!”

PERSONALIZED GIFTS

You'll get real numbers and learn how to price hand lettering projects like...

1.

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WEDDING LETTERING & SIGNS

2.

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You'll get real numbers and learn how to price hand lettering projects like...

DIGITAL INVITE DESIGN

3.

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You'll get real numbers and learn how to price hand lettering projects like...

LOGOS & GRAPHICS

4.

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You'll get real numbers and learn how to price hand lettering projects like...

SIGNAGE, WINDOWS, MURALS

5.

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You'll get real numbers and learn how to price hand lettering projects like...

WORKSHOPS & EVENTS

6.

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You'll get real numbers and learn how to price hand lettering projects like...

TYPEFACES & FONTS

7.

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You'll get real numbers and learn how to price hand lettering projects like...

ART LICENSING

8.

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You'll get real numbers and learn how to price hand lettering projects like...

In part one we help you nail down what your pricing goals are and why. Are you going to be full-time or part time? What's your salary goal? And more.

Mindset + Fundamentals

part One

Here’s What You’ll Learn

course curriculum

In part two we'll cover some pricing concepts you'll need in your back pocket, such as:
  • Hourly Rate
  • Your Minimum Charge
  • Hourly vs. Project Rates
  • Value-Based Pricing

Know Your Worth

part TWO

In part four we cover some of the trickiest pricing scenarios to navigate:
  • Friends & Family Discounts
  • Working for Exposure
  • Bartering
  • Bulk Pricing
  • Red Flags

The Fuzzy Stuff

part FOUR

Part three provides full list of calligraphy/lettering related factors to check off every time you build an estimate. This will help you to avoid oversights!

Factors + Considerations

part THREE

Part five provides actual cheat sheets you can reference at-a-glance for price minimums on your different types of jobs, AND examples of real projects we've priced.

Real Numbers

part FIVE

In part six we give you examples of real-world estimates, contracts, and invoices. We also walk you through exactly what should be included in each to ensure you've cover all your bases.

Estimates, Contracts + Invoices

part SIX

We give you copy & paste wording of our EXACT replies to some of the trickiest client communications.

The Swipe File

part SEVEN

We give you quick and easy answers to some of the most frequently asked beginner pricing questions.

FAQs

part EIGHT

FAQs

part EIGHT

We provide you with direct links to some of our other favourite pricing and business-related resources.

Resources

part NINE

Before we wrap up, we've got a pep talk for you, and a little quiz to make sure you've GOT THIS PRICING THING ON LOCK!

Confidence, Baby!

part TEn

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You’ve nailed down your pricing, now you need to get some clients!

You'll get a PDF and 30+ minute bonus video.

Get our 15 Ways To Find Clients bonus e-book & video for free when you purchase Panic-Free Pricing!

+Bonus!

YOUR INSTRUCTORS

We met back in 2015 (when Joanne actually taught Becca calligraphy!) and have been the bestest of art pals ever since.

We've been teaching pricing together since 2018, when we compared notes on how many questions we each got on social media from beginners scared to start taking paying clients. That's when we decided to sit down and put our heads together to create Panic-Free Pricing, and help beginner letterers and calligraphers get past that fear and start profiting from their skills!

Pricing your work is so much easier when you have the tried-and-true advice from friends who've "been there" and "done that". We're excited to be those friends for you!

Find us at: @thehappyevercrafter and @heyjoegirl

We’re
Becca + Joanne…
Your pricing cheer squad.

460+

happy clients (who paid us our worth!)

37+

years of combined PRICING experience

4,439

pricing students helped

This course is for you if:

you want an easy way to come up with your prices

you've wondered if your pricing is on par with industry standards

you're not a hand-letterer or calligrapher

you're fine with pulling your numbers out of thin air

This course is not for you if...

... you don't even know how you landed on this page

you're ready to start selling your work/services

"...and a whole bunch I hadn't even thought of!"

— naoise

"Panic Free Pricing answered every single question I had."

"It would have helped me avoid costly mistakes with pricing work earlier on. Also the FB group is SO helpful to run prices by the group."

— marie

"Honestly, I wish I had purchased this course sooner. "

"This course was so great at providing a foundation for pricing my first jobs (and truly will remain helpful for future jobs!). It was really organized, and having both videos and PDF downloads allows you to get the feel of a workshop that you can constantly reference back to."

— courtney

"I reference this all the time."

"Chances are you're under charging (because we all do when we start) and this course will give you a formula so you can KNOW that you're earning enough to make it worth your time."                                    

— nichole

"You should 100% sign up for this course."

Overcome your fear of charging too much (or too little!)

Feel totally secure pressing "send" on your estimates

By the end of Panic-Free Pricing, you will...

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Feel confident that your business is actually profiting and growing

Stop second-guessing yourself when calculating your prices

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.


Still have questions?

Are refunds available?

Yes! We want to make sure this course is actually helpful for you. If, within the first 7 days, you decide that this course isn’t for you, we’ll work with you to make sure you get what you need, even if that means a full refund.


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How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.


Is this applicable if I don't live in North America??

Yes! It’s still absolutely applicable to you. There are actual numbers in there, so of course you’ll have to convert them currency-wise and adjust based on your market area (do your research, find out what the cost of living is and adjust our figures for yours!).

Our goal with this course is to be most helpful in terms of MINDSET things- so all of the factors you should be considering in your price, what questions you should be asking the clients before starting jobs, and more.

Next, we cover invoices/estimates/contracts, and those are standard for all of us! We don’t cover things specific to countries in those, we simply show you what pieces make up your estimates/invoices/contracts, and what information should be on them.

Long story short, this course is absolutely be helpful no matter where you live. The actual numbers aren’t the point- it’s about learning how to VALUE your work!! *insert jazz hands here*

LEARN AT YOUR OWN PACE, no schedule!

reference THE GUIDE & VIDEOS ANYTIME, indefinitely!

get all of our expert tips & tricks

quickly access our "starting at" price lists for quotes in a pinch

shoot US an email

We totally get it. We've been where you are, with more questions than we could count. If you're wondering about anything that's included in this course, just ask.

STILL ON THE FENCE?

©2020-2024 THE HAPPY EVER CRAFTER

PANIC-FREE PRICING