A comprehensive course for new calligraphers + letterers ready to turn their passion into profit.
A comprehensive course for new calligraphers + letterers ready to turn their passion into profit.
panic-free pricing
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Feeling completely overwhelmed when it comes to pricing your work?
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any of these statements sound familiar?
... and so have all artists when it comes to finally putting a price tag on your skills.
It's uncomfortable, nerve-wracking, scary, and weirdly vulnerable.
But it's also SO EXCITING!
We created this course to help you skip past the awkward mistake-making phase, and jump right to the part where you're confidently attracting clients and selling your services with ease.
We've experienced all the same feelings.
guess what?
introducing...
Panic-Free Pricing is an online course and one-stop resource to help you confidently price and sell your work.
With the 100+ page guide, 2+ hours of video, and easy-to-reference price charts, you will learn everything you need to know to charge what your lettering & calligraphy skills are worth.
Panic-Free Pricing
"I stress over charging my worth: this is the way I eliminate all of that! It pays for itself in the additional money you make just by following the guidance. 10/10 would recommend."
— winnie
“Panic-Free Pricing is an absolute lifesaver! ”
"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
- Samantha
“This program has gotten me my dream clients!”
Mindset + Fundamentals
part One
Here’s What You’ll Learn
course curriculum
- Hourly Rate
- Your Minimum Charge
- Hourly vs. Project Rates
- Value-Based Pricing
Know Your Worth
part TWO
- Friends & Family Discounts
- Working for Exposure
- Bartering
- Bulk Pricing
- Red Flags
The Fuzzy Stuff
part FOUR
Factors + Considerations
part THREE
Real Numbers
part FIVE
Estimates, Contracts + Invoices
part SIX
The Swipe File
part SEVEN
FAQs
part EIGHT
FAQs
part EIGHT
Resources
part NINE
Confidence, Baby!
part TEn
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YOUR INSTRUCTORS
We met back in 2015 (when Joanne actually taught Becca calligraphy!) and have been the bestest of art pals ever since.
We've been teaching pricing together since 2018, when we compared notes on how many questions we each got on social media from beginners scared to start taking paying clients. That's when we decided to sit down and put our heads together to create Panic-Free Pricing, and help beginner letterers and calligraphers get past that fear and start profiting from their skills!
Pricing your work is so much easier when you have the tried-and-true advice from friends who've "been there" and "done that". We're excited to be those friends for you!
Find us at: @thehappyevercrafter and @heyjoegirl
We’re
Becca + Joanne…
Your pricing cheer squad.
460+
37+
4,439
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100+ page pdf guide
2+ HOURS OF video
7+ price cheat sheets and more
LET'S GET STARTED ALREADY!
$397
USD
bonus "15 ways to find clients" module
This course is for you if:
you want an easy way to come up with your prices
you've wondered if your pricing is on par with industry standards
you're not a hand-letterer or calligrapher
you're fine with pulling your numbers out of thin air
This course is not for you if...
... you don't even know how you landed on this page
you're ready to start selling your work/services
"This course was so great at providing a foundation for pricing my first jobs (and truly will remain helpful for future jobs!). It was really organized, and having both videos and PDF downloads allows you to get the feel of a workshop that you can constantly reference back to."
— courtney
"I reference this all the time."
Overcome your fear of charging too much (or too little!)
Feel totally secure pressing "send" on your estimates
By the end of Panic-Free Pricing, you will...
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Feel confident that your business is actually profiting and growing
Stop second-guessing yourself when calculating your prices
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
Still have questions?
Are refunds available?
Yes! We want to make sure this course is actually helpful for you. If, within the first 7 days, you decide that this course isn’t for you, we’ll work with you to make sure you get what you need, even if that means a full refund.
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How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
Is this applicable if I don't live in North America??
Yes! It’s still absolutely applicable to you. There are actual numbers in there, so of course you’ll have to convert them currency-wise and adjust based on your market area (do your research, find out what the cost of living is and adjust our figures for yours!).
Our goal with this course is to be most helpful in terms of MINDSET things- so all of the factors you should be considering in your price, what questions you should be asking the clients before starting jobs, and more.
Next, we cover invoices/estimates/contracts, and those are standard for all of us! We don’t cover things specific to countries in those, we simply show you what pieces make up your estimates/invoices/contracts, and what information should be on them.
Long story short, this course is absolutely be helpful no matter where you live. The actual numbers aren’t the point- it’s about learning how to VALUE your work!! *insert jazz hands here*
We totally get it. We've been where you are, with more questions than we could count. If you're wondering about anything that's included in this course, just ask.
STILL ON THE FENCE?